Make your own rules


The world changes at an unprecedented speed. We don't watch television, we binge series on demand. We're not going out for groceries, we take a subscription on a daily box of biological ingredients. We don't go camping, we share our houses with likeminded people. We don't lease a car but a mobility concept. We don't have phones, we have smart devices.

A Break with Tradition

Whisky did not seem to go along in this era of transformation. Yet we feel it is time to break with tradition that surrounds this wonderful liquid. Forget the smell of cigars at an open fire, the serious conversations. Forget rough men and hoarse women with their tumbler glasses and their single cube of ice or their three drops of water. Make your own rules.


Haig Club: A New Take on Whisky

Whisky in the 21st century is whisky you drink how you want to drink it, where and when you want to drink it. Haig Club wants to champion this by disrupting Scotch beyond the distinctive blue bottle. The smooth, light taste of the whisky makes it too interesting a drink to keep from endless experimenting. Mix it with cola, sprite or ginger ale alone and beautiful things happen. Combine it with coffee, chocolate, spices or other spirits. Taste it with all kinds of food. Need some inspiration? Check the whisky food pairings. See our whisky cocktails. Or just make your own creation.

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